YouTube Display Advertising Value

YouTube’s global audience makes it the third largest web property. This property has a great deal of value to marketers. YouTube supports various targeting criteria that enable marketers to reach small targeted markets.  Its one-of-a-kind combination of video sharing, video access and video community creates an unmatched engagement. Motion, sight and sound create a physical and emotional involvement w/ content among the audience that is not present in other forms of media. There are two areas of participation for marketers:

1.      Aid discovery and engagement with your video content by promoting your videos on You Tube advertising and hosting them in  a home, or profile page VIA You Tube Channels.

2.       Benefit on the millions of great partner videos already present on You Tube by targeting you Display Ads to relevant videos.

Creators of videos can learn about the assets of their videos’ viewership through an advanced set of measurement tools that include You Tube Analytics. Demographics of the audience such as levels of engagement and performance compared to similar videos are just a few examples of data that is 0vailable. Creators of videos can use this valuable data to drive larger and deeper viewership among a targeted audience.  When used together, these tools and features can create a level of engagement between the You Tube audience and You Tube content that is far superior to the engagement of traditional media. With over 800 million visitors monthly, You Tube offers access to potential and current customers, conveying efficient media targeting to you and your advertisers.

You Tube offers Keyword Contextual Targeting and Target Targeting and additional targeting such as Gender, Age, Location and Language. Due to the massive data You Tube has gathered, additional Audience Targeting such as Remarketing and Interest Category Marketing makes You Tube Unique for deep engagement.