YouTube media purchase options

Auction vs. Reserved Media Buys

There are two ways to place ads onto YouTube:

· Running ads on YouTube that are bid on and priced through the AdWords auction. Many direct response advertisers, with long campaign duration, find the auction to be the most effective way to buy media on YouTube.

· Reserving a placement on the site through a YouTube Sales Representative. Brand advertisers, with strict impression goals, frequently choose reservation buys to ensure they meet their impression goals within a shorter campaign duration.

Auction Placements Available On YouTube Through AdWords

YouTube is part of the Google Display Network and allows you to bid for ad placements with Google's auction, just as you would for placements on partner sites. The winner of the auction pays the minimum amount necessary to outrank the next advertiser in the auction.

As a part of the Google Display Network, YouTube allows advertisers to leverage the AdWords' auction-based system to target specific YouTube content. While most AdWords ads appear on YouTube Watch pages, there are also additional areas on YouTube where your AdWords ad can be shown such as Search and Browse Pages.


If you have a display ad, then your ad is also eligible to show:


· to the right of a video on the Watch Page


· as an InVideo overlay at the bottom 20% of the video being played


· on the Search Results Page



With a Promoted Video your ad can show on:


· TrueView In-Slate


o Watch page


· TrueView In-stream


o Watch page


· TrueView In-Display


o Google Display Network


o Watch Page


· TrueView In-Search


o YouTube Search Results


YouTube Reserved Media Buy


Reserving placements on YouTube is beneficial for advertisers who want to pay a fixed price for a specific placement. Likewise, this method benefits those who want to ensure they're on a placement at a specific time, for a specific duration, or that they're showing against a specific targeting criteria.
Using either our auction system or reservation system, you can ensure that your ads will be shown on YouTube with your key objectives in mind.

Where ads run on YouTube

Ads are placed near videos on You Tube 
While any user can upload a video to YouTube, ads are placed on a subset of these videos. YouTube serves ads near those videos identified as claimed copyrighted content, as well as near videos that are part of the YouTube Partnership Program. This is a revenue-sharing program that allows creators and producers of original content to generate revenue on YouTube.

These partners might be traditional broadcast partners, professional content producers, or producers of popular user-generated content (with thousands of views). Some examples of these include:
• Established Media properties like the New York Times
• New Media studios like Funny Or Die
• YouTube Original Partners like the Vlog Brothers
• YouTube Hits like Charlie Bit Me
All partners must comply with YouTube's terms of use and community guidelines. The YouTube Partnership Program is currently accepting applications for content producers on its homepage.

YouTube Display Advertising Value

YouTube’s global audience makes it the third largest web property. This property has a great deal of value to marketers. YouTube supports various targeting criteria that enable marketers to reach small targeted markets.  Its one-of-a-kind combination of video sharing, video access and video community creates an unmatched engagement. Motion, sight and sound create a physical and emotional involvement w/ content among the audience that is not present in other forms of media. There are two areas of participation for marketers:

1.      Aid discovery and engagement with your video content by promoting your videos on You Tube advertising and hosting them in  a home, or profile page VIA You Tube Channels.

2.       Benefit on the millions of great partner videos already present on You Tube by targeting you Display Ads to relevant videos.

Creators of videos can learn about the assets of their videos’ viewership through an advanced set of measurement tools that include You Tube Analytics. Demographics of the audience such as levels of engagement and performance compared to similar videos are just a few examples of data that is 0vailable. Creators of videos can use this valuable data to drive larger and deeper viewership among a targeted audience.  When used together, these tools and features can create a level of engagement between the You Tube audience and You Tube content that is far superior to the engagement of traditional media. With over 800 million visitors monthly, You Tube offers access to potential and current customers, conveying efficient media targeting to you and your advertisers.

You Tube offers Keyword Contextual Targeting and Target Targeting and additional targeting such as Gender, Age, Location and Language. Due to the massive data You Tube has gathered, additional Audience Targeting such as Remarketing and Interest Category Marketing makes You Tube Unique for deep engagement.